Broadside Works · Design studio, New York
For nonprofits and their corporate partnerships, designed to work for the people they serve and the supporters who fund them.
Anthem Award-winning studio · Fast Company World Changing Ideas
Clients include






Selected Work
Carol's Daughter x Mama Glow Foundation
Love Delivered
Five years, from a launch campaign to a CVS store shelf.
Campaigns, events and a 46-page impact report for a maternal health partnership.
Impact report · Publication

Grantmakers for Girls of Color (G4GC)
National Convening
One identity across 30+ print pieces, from bookmarks to eight-foot window graphics.
The identity and event graphics for G4GC's first national in-person convening.
Event Graphics · Event identity
Aetna x Mama Glow
Shared Decision-Making Toolkit
Ad clicks at about four times the display average.
A maternal health toolkit and multichannel campaign we designed and ran.
Campaign · Publication
more work
Mental Health Pocket Guide
A 120-page guide from 34 contributors. Anthem Award, Silver.
Doula Expo
Four years of one event identity, Brooklyn to Hudson Yards. Two Anthem Awards.
Birth Worker Burnout
Research carried from a conference stage to a policy brief.
How we work
Shape
We find the one story that matters and how it shows up across channels.
Design
We build every piece for its format, its audience and its ask.
Measure
We agree on how to measure success before we design.
FOUNDER
Broadside Works was founded by Paola Echegaray, who brings a background in architecture (M.Arch, Columbia GSAPP), UX research and fundraising to every project. Her work has won three Anthem Awards, earned two 2026 finalist nods and includes a Fast Company World Changing Ideas honoree.
Let’s
Talk
Have a story that’s bigger than your current materials? That’s our favorite kind.
We reply within two business days.









